When we entered the expert industry we were told how we can make a fortune doing what we love. We would see all these role models that achieved this and that. So we go and do some training, where with x qualification we are able to earn £1000 per hour without really having to do anything?
Despite this, we found ourself going back to the same job.
We were checking emails on our phone sporadically, desperately trying to fit in work and generating cash through our coaching and speaking services. Doing all the things these Gurus told us we needed to do to grow our business.
It became confusing, because we kept hearing different methods, and trying new systems.
However, by going back to the basics we realised that there are 4 core pillars that you need in place to build the biz of your dreams.
Also, while growing our community, we were able to get media attention, and consistent opportunities that allowed to multiply our audience and our monthly sales, while working less.
Don't get me wrong.
We are not the kind of people that would just sit back and relax. We have huge plans and we are under no illusion that we can achieve them without working hard.
However, I believe that working harder, combined with working smarter, is the perfect recipe for success.